Saturday, March 8, 2014

What happened to User Experience

First of all, I am not a UI/UX designer and I have never been. So while what I am about to say may sound completely crazy, its my take on how the user interfaces have evolved over the years since I first interacted with my first hand-held video game. (Good times. eh? ) So, here goes... another blog on the inter-web about User Interfaces.

I can, with some difficulty recall the times when we didn't have smartphones (or any phones for that matter) in our pockets. When the first cell-phones arrived, the buttons and the incredibly (by today's standards) small screen on those phones looked wonderous. I could not help but marvel about them. How incredible the invention was! (I was in high school at the time).  The user interface was not on anyone's mind back then as far as I can tell, people cared about the functionality: how much could  they do with the device in their hands? They were willing to tolerate glitches, the device taking some time to accomplish a task while it displayed a loading spinner, and a lot more. People were patient back then.

And then, the iPhone happened. I am a fan of Steve Jobs but I admire the engineers who worked on the iPhone more. As an engineer, I know, I just know that implementing the ideas that Steve Jobs had was non-trivial and the technical constraints, not only the things related to software, but the manufacturing constraints of the day made their task so much harder. Anyway, the point I was trying to convey is the fact that, once the sleek iPhone hit the stores and people had enough money to afford it, something changed.

Users started expecting the same level of sophistication in other devices they use. The phone worked so well and so quietly and smoothly that it revolutionized the concept of 'responsive design' and 'user experience' forever.  What Apple did was to raise the bar so high in terms of usability that the rest of the technology companies had to follow them to the summit or die slowly.

I don't think android would have ever had an interface like the one it currently has, if it were not competing directly with iPhone. This had a trickle down effect on the rest of the software users use on a daily basis. The webapps which people use today are much much better than how they were a few years ago in terms of usability. We expect and take for granted killer graphics in webapps today. This is a direct consequence of users' expectations of  usability.

The reason why this shift is important to keep in mind while designing and developing software is that, you are supposed to make whatever new software you create, beautiful. The key term to keep in mind here is the word 'beautiful'. There is no other word that can substitute it. Your  new software should look seductive, respond to the slightest touch, anticipate the user's actions beforehand and be so pleasurable to use, that users can't help but get addicted to it. I sometimes come across buttons on
web-apps which I just love to press! The software should extract loyalty by being everything the user desires and leaving no room for its competition.

Saying so is easy. But nailing down a user interface is incredibly hard. It is almost impossible to achieve the perfect user interface for the software you are building because when your target audience is the whole world (why settle for anything less? ), every individual user has his/her own preferences. Common patterns arise however and designers typically concentrate on pleasing the largest fraction of the populace for the largest possible time. Designing something beautiful is tricky and complex because what is beautiful to you may be crap for someone else. (I love command line interfaces and am a huge, huge fan of Linux but people around me who aren't geeks like me unanimously agree that command line interfaces suck. Since most of the world (in other words, the people you are serving) don't seem to like command line interface either, you have to find a better user interface to seduce them into using your software.)

The first thing I do when I write software nowadays is to ensure that its usability is no less than that of GitHub. I am a web developer, so I aim to make my apps as responsive, as beautiful and as elegant and as easy to use as what I consider to be the pinnacle of usability on the Internet : GitHub.
GitHub is the most usable website I have seen since the time I started using the Internet and paying attention to these things. Whoever the user interface designer of GitHub is, hats off to him/her! You rock! Others on my list are: Google, Gmail, Twitter,  Mozilla's website, WolframAlpha and perhaps a dozen other sites.

Beautiful User Interfaces are now the norm rather than the exception. Things change so fast in the world of software with new stuff arriving everyday trying to woo the user, that it is just impossible to have software that looks ugly or is hard to use and succeed. Your software may be much more secure than anything that's out there, it may encompass more functionality than what the twenty apps on the user's phone combined can provide, but if your user interface is even a little hard to figure out, you've lost the chance to impress the jury. So, how does your app look when the browser is re-sized?